Our Mission Statement
Born from love for Ecuador and its artisans, Palmara is committed to carrying the soul of this rich culture into every corner of the world-one hat at a time.
We exist to share the beauty, history, and crafsmanship of the original, genuine toquilla straw hats, lovingly handwoven by Ecuadorian artisans whose skills are recognized by UNESCO as Intangible Cultural Heritage of Humanity.
Through every design, we honor the legacy of generations, preserve an ancient tradition, and support the hands and hearts that bring these pieces to life. Our commitment goes beyond fashion , it is rooted in cultural preservation, ethical practices, and sustainable impact.
We are deeply devoted to:
- Taking Ecuador to the world through timeless craftsmanship.
- Uplifing artisan communities with dignity, respect, and fair opportunity.
- Celebrating a couture art form that fuses heritage, elegance, and identity.
- Contributing to the preservation of this art form and ensure it continues to be passed down from generation to generation.
- Each Palmata hat carries the soul of Ecuador and the love of its people- woven into every straw with purpose and devotion.
Palmara
Tradition. Preservation. Soul.